The Essentials of WIC Hospitality
In 2019, Texas WIC began the process of re-imagining their statewide clinics. They changed the paint, installed new carpet and made their lobbies more inviting by adding cozy chairs, toys to keep young children busy and photos of WIC families. But Texas WIC was also re-imaging how their employees engaged with their clients and Arrowhead was asked to create a lobby video that shows the essential elements of WIC hospitality in a documentary-driven format. The lobby video was incorporated into a web-based, new WIC employee training, Welcome to WIC.