case study

VACCINES DEFEND WHAT MATTERS

Months before a vaccine for COVID existed, Arrowhead created a series of animated 30-second commercials in English and Spanish for the Texas Medical Association about the importance of getting vaccinated. We developed a unique art direction for the spots in order to appeal to a skeptical audience. “Fortress” and “Powerful Defense” re-enforce the importance of vaccines to keep the Texas economy moving forward.

Client

Texas Medical Association

Category

Video

Release Date

2021

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